Build a Passionate Workforce with Science

Psychometric testing is complex and costly. At FLOCK, we provide simplicity & transparency backed by organisational psychology and technology.


What is Company Culture?


To be honest, there is no consensus about how to specifically define company culture. It is a complex & dynamic concept and has over 150 different definitions!

This is why the purpose of culture analysis defines how we think about culture. The best simplification to interpret a culture is by using a pyramid. Core Values create the foundation of this pyramid and allow the entire company culture to grow upon.

They define what drives and motivates employees to work harder while enjoying what they do. At Flock, we help businesses and individuals to quantify their own core values and align them together to create a purpose-driven and a passionate workforce.

Measurement of Culture Fit

FLOCK methods measure a Person-Organisation Fit (PO). The assessment is based on a valid & reliable Organisational Culture Profile (OCP) model, first introduced in 1991 by O’Reilly, Chatman & Caldwell and still one of the most widely used methods of measuring a person’s best fit to an organisation.

The latest research shows that PO has a significant correlation with:

  • Job satisfaction
  • Work commitment
  • Retention

Our methods are unlike any other commercially available solutions. We create unique culture profiles for companies, business units & individuals accommodating for the relative importance of values.

The culture fit assessment matches people and organisations together based on their core values and motivations.


Flock Assessment Technology

Unlike traditional psychometric tests, Flock technology uses a Q-sort method to map company cultures and individual motivations.

Flock aggregates results of the assessment to measure 9 core dimensions of company cultures and individual motivations.

Flock methods use technology to correlate cultures of different business units to arrive at a % culture fit that indicates how well they fit together. Flock technology can also show how individual core value fit within the existing culture anticipating the commitment, satisfaction, and retention of an individual.

By overlapping culture maps we can measure how different teams fit together and anticipate the impact that an individual will have on a specific culture. We also suggest the types of jobs individuals will be most motivated to do.

FLOCK. For #RemoteWorking Team Culture. - A #company culture mapping tool based on employee values. | Product Hunt Embed